Brand identity
Naming through to a finished system — marks, type, colour and the rules that keep them consistent once I hand over.
Taking projects from March
Fewer decisions, made properlyBrand identity
Brand and product design for companies that make something real — serving London, United Kingdom and specializing in Brand identity, Product design, Packaging.
About
Fewer decisions, made properly
I trained as an industrial designer and moved into brand work when I realised the products I liked best were the ones whose packaging, interface and support pages all sounded like the same company. Twelve years later that is still the job: making the parts agree with each other. I work directly with founders, usually as the only designer, and I hand over systems rather than files — colour, type and spacing rules written so the next person does not have to guess what I meant.
0Years designing
0Products shipped
- Brand identity
- Product design
- Packaging
What I do
Services & expertise
Product design
Interface work for teams without a designer in the room. Flows, screens, and a component library your engineers can build from.
Packaging
Structural and surface design for physical products, taken through to print-ready artwork and a real conversation with your printer.
Design systems
Documented rules so the next ten screens look like the first ten, whoever draws them and whenever they get drawn.
Art direction
Photography and campaign direction, briefing and running shoots so the imagery matches everything else you have.
Workshops
Two days with your team to get positioning and visual direction agreed before anyone opens a design tool.
My Resume
What I bring to a project
What I bring to a project
- Figma
- Illustrator
- Blender
- After Effects
- Cinema 4D
- Framer
Awards & features
Design Week Award — PackagingDesign Week — 2025
D&AD Wood PencilD&AD — 2024
Type Directors Club CertificateTDC — 2023
Creative Review AnnualCreative Review — 2022
Selected work
Recent work
Kestrel BicyclesBrand & Packaging
Halden CeramicsIdentityFerrow AudioProduct Design
Norrland ProvisionsPackaging
Atlas Field ToolsBrand & Web
Meridian CoffeeIdentity & PackagingColour tests for the Kestrel rangeType specimen, second passPackaging mock-ups on the benchWayfinding studies, Harbour LineSwatch book for the autumn palette
Editorial grid, working spreads
Signage prototypes at half scale
Press check, Kestrel catalogueKind words
What clients say
Maya spent the first week in the workshop rather than at a desk, and it showed in everything that followed. She understood that the mark had to work stamped into wet clay before it worked anywhere else, which is not a constraint I had thought to explain. We came away with a system I have applied myself a dozen times since without needing to ask her what was allowed.
We had eighteen months of feature requests and an app that showed all of them at once. Maya's first deliverable was a list of things to remove, with the reasoning attached, and it was uncomfortable reading in the best way. Support tickets about the settings screen dropped to almost nothing after launch, which is the only metric I actually cared about.
What I valued most was being told no. We asked for a heritage look and Maya explained, with examples, why that would put us in the same bracket as companies charging half our price. She was right, and the version we shipped has aged far better than the one I originally asked for would have done.
Get in touch
Start a conversation
Tell me what you are making and where it is stuck. I reply to everything within two working days.