Taking projects from MarchLondon, United Kingdom

MayaOyelaran


Brand & Product Designer

Brand and product design for companies that make something real — serving London, United Kingdom and specializing in Brand identity, Product design, Packaging.

Maya Oyelaran

Available

01About


Fewer decisions, made properly

Maya Oyelaran — portrait

I trained as an industrial designer and moved into brand work when I realised the products I liked best were the ones whose packaging, interface and support pages all sounded like the same company. Twelve years later that is still the job: making the parts agree with each other. I work directly with founders, usually as the only designer, and I hand over systems rather than files — colour, type and spacing rules written so the next person does not have to guess what I meant.

  • Brand identity
  • Product design
  • Packaging

12+ yearsYears practising

0
Years designing
0
Products shipped
0
Countries worked in
0
Repeat clients

02Capabilities


What I bring to a project

Brand identity95%
Product & UI design88%
Packaging & print82%
Design systems90%
Art direction76%

Tools

  • Figma
  • Illustrator
  • Blender
  • After Effects
  • Cinema 4D
  • Framer

03What I do


Services & expertise

01

Brand identity

Naming through to a finished system — marks, type, colour and the rules that keep them consistent once I hand over.

02

Product design

Interface work for teams without a designer in the room. Flows, screens, and a component library your engineers can build from.

03

Packaging

Structural and surface design for physical products, taken through to print-ready artwork and a real conversation with your printer.

04

Design systems

Documented rules so the next ten screens look like the first ten, whoever draws them and whenever they get drawn.

05

Art direction

Photography and campaign direction, briefing and running shoots so the imagery matches everything else you have.

06

Workshops

Two days with your team to get positioning and visual direction agreed before anyone opens a design tool.

04Selected work


Recent work

Kestrel Bicycles

Kestrel Bicycles

2025

Brand & Packaging

Halden Ceramics

Halden Ceramics

2024

Identity

Ferrow Audio

Ferrow Audio

2024

Product Design

Norrland Provisions

Norrland Provisions

2023

Packaging

Atlas Field Tools

Atlas Field Tools

2023

Brand & Web

Meridian Coffee

Meridian Coffee

2022

Identity & Packaging

Colour tests for the Kestrel range

Colour tests for the Kestrel range

Type specimen, second pass

Type specimen, second pass

Packaging mock-ups on the bench

Packaging mock-ups on the bench

Wayfinding studies, Harbour Line

Wayfinding studies, Harbour Line

Swatch book for the autumn palette

Swatch book for the autumn palette

Editorial grid, working spreads

Editorial grid, working spreads

Signage prototypes at half scale

Signage prototypes at half scale

Press check, Kestrel catalogue

Press check, Kestrel catalogue

05Kind words


What clients say

Maya spent the first week in the workshop rather than at a desk, and it showed in everything that followed. She understood that the mark had to work stamped into wet clay before it worked anywhere else, which is not a constraint I had thought to explain. We came away with a system I have applied myself a dozen times since without needing to ask her what was allowed.
Iva KristiansenFounder, Halden Ceramics
We had eighteen months of feature requests and an app that showed all of them at once. Maya's first deliverable was a list of things to remove, with the reasoning attached, and it was uncomfortable reading in the best way. Support tickets about the settings screen dropped to almost nothing after launch, which is the only metric I actually cared about.
Daniel OkonkwoHead of Product, Ferrow Audio
What I valued most was being told no. We asked for a heritage look and Maya explained, with examples, why that would put us in the same bracket as companies charging half our price. She was right, and the version we shipped has aged far better than the one I originally asked for would have done.
Rowan EllisManaging Director, Atlas Field Tools

06Recognition


Awards & features

  1. 2025

    Design Week Award — Packaging

    Design Week

  2. 2024

    D&AD Wood Pencil

    D&AD

  3. 2023

    Type Directors Club Certificate

    TDC

  4. 2022

    Creative Review Annual

    Creative Review

07Get in touch


Start a conversation

Tell me what you are making and where it is stuck. I reply to everything within two working days.

Based in
London, United Kingdom