Taking projects from March

Hi, I'm Maya

   

Brand and product design for companies that make something real

London, United Kingdom
Maya Oyelaran
0
Years designing
0
Products shipped
Brand identityProduct designPackagingDesign systemsArt directionBrand identityProduct designPackagingDesign systemsArt direction
Brand identity
Product design
Packaging

About

   

I trained as an industrial designer and moved into brand work when I realised the products I liked best were the ones whose packaging, interface and support pages all sounded like the same company. Twelve years later that is still the job: making the parts agree with each other. I work directly with founders, usually as the only designer, and I hand over systems rather than files — colour, type and spacing rules written so the next person does not have to guess what I meant.

Maya
0
Years designing
0
Products shipped
0
Countries worked in
0
Repeat clients

What I do

  

Brand identity01 / 06

Brand identity

Naming through to a finished system — marks, type, colour and the rules that keep them consistent once I hand over.

Product design02 / 06

Product design

Interface work for teams without a designer in the room. Flows, screens, and a component library your engineers can build from.

Packaging03 / 06

Packaging

Structural and surface design for physical products, taken through to print-ready artwork and a real conversation with your printer.

Design systems04 / 06

Design systems

Documented rules so the next ten screens look like the first ten, whoever draws them and whenever they get drawn.

Art direction05 / 06

Art direction

Photography and campaign direction, briefing and running shoots so the imagery matches everything else you have.

Workshops06 / 06

Workshops

Two days with your team to get positioning and visual direction agreed before anyone opens a design tool.

Capabilities

What I bring to a project

FigmaIllustratorBlenderAfter EffectsCinema 4DFramer
Brand identity95%
Product & UI design88%
Packaging & print82%
Design systems90%
Art direction76%

Selected work

 

01 / 11

Kind words

  

Maya spent the first week in the workshop rather than at a desk, and it showed in everything that followed. She understood that the mark had to work stamped into wet clay before it worked anywhere else, which is not a constraint I had thought to explain. We came away with a system I have applied myself a dozen times since without needing to ask her what was allowed.
Iva Kristiansen
Founder, Halden Ceramics
What I valued most was being told no. We asked for a heritage look and Maya explained, with examples, why that would put us in the same bracket as companies charging half our price. She was right, and the version we shipped has aged far better than the one I originally asked for would have done.
Rowan Ellis
Managing Director, Atlas Field Tools
Maya spent the first week in the workshop rather than at a desk, and it showed in everything that followed. She understood that the mark had to work stamped into wet clay before it worked anywhere else, which is not a constraint I had thought to explain. We came away with a system I have applied myself a dozen times since without needing to ask her what was allowed.
Iva Kristiansen
Founder, Halden Ceramics
What I valued most was being told no. We asked for a heritage look and Maya explained, with examples, why that would put us in the same bracket as companies charging half our price. She was right, and the version we shipped has aged far better than the one I originally asked for would have done.
Rowan Ellis
Managing Director, Atlas Field Tools
Maya spent the first week in the workshop rather than at a desk, and it showed in everything that followed. She understood that the mark had to work stamped into wet clay before it worked anywhere else, which is not a constraint I had thought to explain. We came away with a system I have applied myself a dozen times since without needing to ask her what was allowed.
Iva Kristiansen
Founder, Halden Ceramics
What I valued most was being told no. We asked for a heritage look and Maya explained, with examples, why that would put us in the same bracket as companies charging half our price. She was right, and the version we shipped has aged far better than the one I originally asked for would have done.
Rowan Ellis
Managing Director, Atlas Field Tools
We had eighteen months of feature requests and an app that showed all of them at once. Maya's first deliverable was a list of things to remove, with the reasoning attached, and it was uncomfortable reading in the best way. Support tickets about the settings screen dropped to almost nothing after launch, which is the only metric I actually cared about.
Daniel Okonkwo
Head of Product, Ferrow Audio
We had eighteen months of feature requests and an app that showed all of them at once. Maya's first deliverable was a list of things to remove, with the reasoning attached, and it was uncomfortable reading in the best way. Support tickets about the settings screen dropped to almost nothing after launch, which is the only metric I actually cared about.
Daniel Okonkwo
Head of Product, Ferrow Audio
We had eighteen months of feature requests and an app that showed all of them at once. Maya's first deliverable was a list of things to remove, with the reasoning attached, and it was uncomfortable reading in the best way. Support tickets about the settings screen dropped to almost nothing after launch, which is the only metric I actually cared about.
Daniel Okonkwo
Head of Product, Ferrow Audio
We had eighteen months of feature requests and an app that showed all of them at once. Maya's first deliverable was a list of things to remove, with the reasoning attached, and it was uncomfortable reading in the best way. Support tickets about the settings screen dropped to almost nothing after launch, which is the only metric I actually cared about.
Daniel Okonkwo
Head of Product, Ferrow Audio
We had eighteen months of feature requests and an app that showed all of them at once. Maya's first deliverable was a list of things to remove, with the reasoning attached, and it was uncomfortable reading in the best way. Support tickets about the settings screen dropped to almost nothing after launch, which is the only metric I actually cared about.
Daniel Okonkwo
Head of Product, Ferrow Audio
We had eighteen months of feature requests and an app that showed all of them at once. Maya's first deliverable was a list of things to remove, with the reasoning attached, and it was uncomfortable reading in the best way. Support tickets about the settings screen dropped to almost nothing after launch, which is the only metric I actually cared about.
Daniel Okonkwo
Head of Product, Ferrow Audio

Recognition

  

0citations
Design Week Award — Packaging
Design Week
2025
D&AD Wood Pencil
D&AD
2024
Type Directors Club Certificate
TDC
2023
Creative Review Annual
Creative Review
2022

Get in touch

  

Tell me what you are making and where it is stuck. I reply to everything within two working days.